Rentrak Again: Super Bowl Ad Stickiness IndexFebruary 8, 2010
 PORTLAND, ORE.: Rentrak
applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The
result: people watched the commercials. more than 99 percent of those who
watched the game stuck around for the ads, Rentrak said. The final ad of the
game, a promo for CBS series “The Mentalist,” was the most-watched. Rentrak
listed 112 spots, total, including 26 CBS promos, one CBS Cares spot and 10
local spots.
The full list is available at Rentrak.com.
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