The Biz
Closing the Deal
11.25.2008
Lining Up the Necessary Parts More...
The Yin and Yang of the Olympics
by Jeffrey Ulrich, JULY TVB 8.5.2008
Television Broadcast Contributor Jeffrey Ulrich has been on both sides of the Olympics, selling time during, and against, the Games... More...
Saying Goodbye to “Price Check, Register 7“
by Jeffrey Ulrich 6.4.2008
In many ways, the process of checking out in the television advertising business has been no different from a 1970s supermarket...until now. More...
Bidding for TV Time
by Jeffrey Ulrich 1.25.2008
One thing missing from The New York Times’ trends to watch for in 2008 was any mention of buying and selling TV advertising inventory through an online auction platform. More...
ePort Makes It Easier
by Jeffrey Ulrich 4.24.2007
For years, it was so easy. Television broadcasters only sold TV commercials. The largest debate between buyers and sellers was how to prorate the unit cost when the advertiser wanted to run a :10 or :15 message, rather than a :30. More...
The End Of Accidental Advertising?
by Jeffrey Ulrich 2.15.2007
In the late 1990s, CBS aired Early Edition , a dramatic program with an interesting premise. Each week the central character, Gary, received tomorrow's Chicago Sun-Times newspaper...today. The episode walked the viewer through More...
Easier Said Than Done
by Jeffrey Ulrich 10.13.2006
I recently moved from New York to Georgia. Yes, we’ve all moved at one time or another in our lives, but I’ll share this one with you while it’s still fresh in my mind.
The experience reminded me of just where television More...
What’s Your Mobile Strategy?
by Jeffrey Ulrich 7.20.2006
At the 2006-2007 upfront TV sales presentations, “multi-platform” was the big topic. Each network showcased their latest efforts to capture both viewer attention, and a larger share of the ad dollars that are migrating to the More...
The End Of Ad Salespeople?
by Jeffrey Ulrich 4.19.2006
I’ve been replaced by a computer. I guess it had to happen eventually. I just didn’t think it was going to happen this soon, and at such a low price.
I recently read of a new ad agency called Spot Runner. Their website “helps” More...
After The Hammer Falls
by Jeffrey Ulrich 3.30.2006
Earlier this year, a bold maneuver by CBS and Warner Bros. left many TV execs scrambling to review their programming and sales options for fall 2006 and beyond.
The WB and UPN networks will no longer exist when The CW debuts More...
The New "TV Safe": Producing 4:3 For A 16:9 World
by Jeffrey Ulrich 2.23.2006
I hate to be the one to tell you, Mr. Advertiser, but a growing number of viewers are choosing to NOT watch part of your TV commercial.
No, I’m not referring to those few who “zap” commercials with their remote, or who are More...
Instant Replay: What’s In Your Future?
by Jeffrey Ulrich 1.30.2006
Since this month’s Sports TV Production section is focusing on instant replay systems, I’m also going to follow the same theme...and review what just happened. Just for fun, we’ll pause the playback and peek at what should be in More...
New Media: For Fun or for Profit?
by Jeffrey Ulrich 1.30.2006
As we wrap up another year and prepare for the next, it’s appropriate to discuss some of the changes taking place in our industry that are being brought about by new technologies, and how they relate to the dollars being spent on More...
Pick A Program | The How & Why of Sales
by Jeffrey Ulrich 11.9.2005
This past summer, I visited the Nielsen Technology Center in Oldsmar, FL. If you’ve never participated in a review of the actual Nielsen diaries, you should—it’s an eye-opening experience. At times I felt like an anthropologist, More...